Baby Blue is a little girls’ clothing line created by Pamela Winans of Cool Blue Maui. Pamela's love for sewing began when she was 8 years old—hand making tiny clothes for her Barbie dolls. Pamela is self taught and took sewing design and construction courses at Maui Community College to refine her abilities. Her portfolio contains everything from bikinis featured in 10 years of Sports Illustrated Swimsuit Editions to wedding gowns, prom dresses, and elaborate halloween costumes. The Baby Blue fashion line was born in 1990 when Pamela couldn’t find any cute swimsuits for her 1 year old niece (Emma)... so naturally she began making and selling her own little girls swimwear and activewear. Pamela's nieces, Emma & Charlotte (who are now in their late twenties), are the inspiration behind the Baby Blue fashion line. It all started with the need for a cute swimsuit... which has now evolved into the dresses you see today.

“Lokelani” is the Hawaiian word for a very special rose, that around the world, it is known as "Damask or Damascena" from the Rosaceae family. This rose has been used by humanity for centuries due to its multifold therapeutic properties. The blooming floral fragrance brings feelings of love with its power to nourishes each system of the body. Its qualities are antiviral, antimicrobial, anti-inflammatory, anti-carcinogenic, immune boosting, respiratory, pain relieving, memory enhancing, circulatory (tonic to the heart and toning to the capillaries), digestive, and detoxifying to the liver. Consciously transforming your self-care routine and also uplifting to the spirit. All our products contain Lokelani Rose essential oil, and by incorporating it to your daily skin care routine, it will promote regenerative levels of moisture, reducing the appearance of skin imperfections, upholding a healthy looking and uniform skin tone, reducing the appearance of fine lines, while fighting bacteria.

After losing our mom & pop dive shop in the Lahaina fire, Banyan Tree Divers is grateful to still be providing personalized dive experiences in west Maui for beginners and experienced divers alike. Our dedicated instructors focus on your safety and comfort. A shore dive in west Maui with Banyan Tree Divers is a truly memorable experience and we are proud to welcome back our loyal guests year after year. Since opening our shop in 2013, we have certified hundreds of students and have been honored to see our dive ‘ohana grow.

FoxMagicK offers handcrafted jewelry featuring natural stones and crystals. Based in Makawao, the shop specializes in unique designs including bead bracelets, tribal necklaces, and symbolic pendants. Pieces frequently incorporate materials such as local lava rock, moonstone, labradorite, malachite, and magnesite.v

Get ready for an awesome day on the water with Boomkanani, Maui's premier inshore adventure specialists! They offer exciting private charters for light tackle fishing, bottom fishing, snorkeling, and spectacular seasonal whale watching. It's the perfect way to experience Maui's vibrant marine life up close with a friendly and experienced crew.