Featured
We searched for a surf instructor that was affordable for our family of 5. Zack Hayward was perfect! They had a great rate and the instructor Cody was amazing! He was so patient and all the kids caught so many waves! Thanks for the amazing memories.
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Sporting Goods
Manufacturer & shop selling short, long & tow-in surfboards, plus T-shirts & hats.
Clothing & Fashion
Acacia is a lifestyle brand offering beautifully designed swimwear and ready-to-wear clothing for women and children. Known for their buttery-soft fabrics, custom prints, and modern silhouettes, their pieces blend a love for travel with a sophisticated beach aesthetic.
Featured
Originally from Russia, Alina Ibragimova fell in love with Maui's beauty and simple lifestyle, eventually trading a career in massage therapy to pursue her passion for photography. Inspired by capturing the surf culture on the North Shore, her work focuses on telling authentic stories and finding the beauty in everyday moments. She brings a warm, observant eye to capturing the genuine essence of people against the island's stunning backdrop.
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Sporting Goods
Kazuma Surf Factory is home to world-class surfboards, hand-shaped by a master craftsman right here on Maui. Whether you're looking for a custom board, a high-performance stock model, or need to rent gear for the day, they have everything for the beginner to the pro.
Sporting Goods
Shop offering a wide range of custom-made long, short & specialty surfboards, plus private lessons.
Hostels
Unassuming dorms & private rooms in a simple hostel offering BBQs & a hot tub, plus free breakfast.
Surfing Lessons
Surfing and Kitesurfing lessons on Maui designed for beginners and advanced riders. Learn from the best kite and surf instructors on Maui!
Restaurants
Paia Fish Market is your go-to spot for incredibly fresh, locally caught fish served in a fun, casual setting. From their legendary fish tacos and charbroiled fish plates to hearty burgers and pastas, they've been serving up ono grinds for decades.
Featured
Boutique in the heart of the North Shore of Maui in the surf town of Paia. Offering a curated array of locally made goods, women's clothing, men's clothing, baby & kids clothing, jewelry, gifts and more. Also visit our customer favorite consignment closet in the back!
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Welcome to North Shore Counseling, a counseling center located in Paia, Hawaii that serves individuals and couples via zoom or in person.
Grocery & Markets
Serving Aloha, Beer, Wine & Spirits as unique as our Maui Community!
Shop locally made & loved Bikinis, One-Pieces, Rash guards, & beachwear. Pā'ia's OG bikini hut.
Featured
Colleen's is a classic Haiku gathering spot serving up delicious, satisfying meals for breakfast, lunch, and dinner. With a full bar, in-house bakery, and a wide-ranging menu from fresh fish and pasta to famous pizzas, there's something for everyone at this comfortable and friendly restaurant.
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Featured
At Aumakua Kava Lounge, we believe in the power of community, the importance of tradition, and the responsibility to protect the land and ocean that inspire us. Join us in celebrating the spirit of aloha and the journey to preserve what makes Hawai’i truly special. We strive every day to be the best, offering handcrafted kava cocktails, traditional kava, and non-kava elixirs made with the finest ingredients, organic whenever possible, and served with aloha. From our tiki-inspired creations to our locally brewed kombucha, every drink is crafted to perfection, reflecting our commitment to quality and tradition. Beyond the bar, we are passionate about giving back. Through annual micro-grants, we support environmental conservation and restoration projects, with a special focus on reef restoration. As we grow, we aim to expand our impact, offering more grants and continuing to invest in the preservation of Hawai’i’s natural beauty and cultural heritage.
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Art Galleries
Artistry in Motion Description: Experience stunning surf, ocean, mountain, landscape, beachscapes & fine art photos as well as clothing, apparel, and gifts at Bo Bridges Gallery.
Featured
Casual eatery dishing up Hawaiian fare such as poke and shave ice for breakfast, lunch and dinner.
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Featured
Experience the legendary Road to Hāna from a unique perspective with Ohana Jeep Cruz, offering Maui's original open-air safari tour. This adventurous journey takes you along the iconic highway in a customized Jeep, providing an immersive way to see the lush rainforests and cascading waterfalls. Their private tours are designed to feel personal, authentic, and unforgettable.
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Retail & Boutiques
Escape to a tranquil sanctuary on Maui's lush North Shore. Maliko Retreat offers private, luxurious suites on a stunning 7-acre property, designed for those seeking peace, wellness, and rejuvenation with amenities like a pool, sauna, and cold plunge.
Clothing & Fashion
Discover your perfect island style at Mahina, Maui's favorite boutique for beach town chic. They offer a beautifully curated collection of effortless, comfortable, and affordable clothing, jewelry, and accessories. It's the go-to spot for finding that perfect sundress or unique gift to remember your time in paradise.
Art Galleries
Step into the vibrant, colorful world of Maui artist Kim McDonald. Her galleries showcase stunning impressionistic paintings inspired by the tropical beauty of the islands, offering original art, high-quality prints, and unique gifts that perfectly capture the spirit of Hawaiʻi.
Souvenirs & Gifts
By the Bay is your one-stop shop for island-style clothing and accessories. They offer a fantastic selection of resort wear for the whole ʻohana, including swimwear, aloha shirts, dresses, and sandals. It's the perfect place to grab everything you need for a day at the beach or a nice evening out.
Shopping
Craving some real-deal Mexican food? Consuelo's is the spot for authentic, homestyle dishes made with fresh, local ingredients whenever possible. It's a go-to for amazing tacos, burritos, and classic plates that hit the spot every time.
Construction & Trades
Thinking of building your dream home or undertaking a major renovation on Maui? Baur Pacific Builders is one of the island's premier general contractors, specializing in luxury custom homes and high-end remodels known for their exceptional craftsmanship and attention to detail.