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Hulakai Surf and Paddle – Ali‘i Drive is your go-to surf shop in Kailua-Kona, Hawaii, offering premium surfboards, stand-up paddleboards (SUPs), watersports gear, and our exclusive Watermen Clothing line, featuring rash guards, hats, and performance wear. Explore our unique Custom Hat Bar to create your own personalized hats, perfect for repping Hawaii’s ocean lifestyle. Located along scenic Ali‘i Drive, we provide high-quality products and expert advice to help you enjoy Hawaii’s watersports culture. While rentals are not available at this location, our Waikoloa store offers SUP and surfboard rentals, lessons, and guided tours. Locally owned and operated, Hulakai is proud to serve the Big Island community.